2025 Prius Prime Msrp. The regular prius currently starts at $28,745 including destination and hits $35,760 for. The company announced this week that it will drop the names “prius prime” and “rav4 prime” for the 2025 model year and rename those models to their descriptions:

Gen 4 prius prime had two major updates: 2023 toyota prius prime starts $3500 higher;